

Building a personal brand is the most powerful way to unlock opportunities, without waiting for someone else to hand them to you.
I grew my brand to over 90,000 engaged followers on LinkedIn and Instagram, not by posting 24/7 or faking it, but by using a proven method that makes you stand out.


Building a personal brand is the most powerful way to unlock opportunities, without waiting for someone else to hand them to you.
I grew my brand to over 90,000 engaged followers on LinkedIn and Instagram, not by posting 24/7 or faking it, but by using a proven method that makes you stand out.
Meanwhile, people with half your talent are landing the clients,
partnerships and promotions you should be getting.
It’s not your skills that are holding you back.
It’s your brand.
Meanwhile, people with half your talent are landing the clients,
partnerships and promotions you should be getting.
It’s not your skills that are holding you back.
It’s your brand.









Engaged followers across Jo’s channels

Revenue in year one using this method

TEDx talk secured via brand authority





Engaged followers across Jo’s channels
Revenue in year one using this method
TEDx talk secured via brand authority
Trusted by global brands.


Define What Success Looks Like for You
Get clear on the opportunities you actually want (clients, promotions, partnerships)
Identify the gaps in your current brand presence that are holding you back
Use visualisation techniques to define your own measure of success

Tried, Tested and Proven to Work
Learn the exact method I’ve used to grow to 90,000+ followers and a six-figure business
Understand the value of each part of the method and how to apply it
Adopt a balanced approach to confidence building and performance tactics

Nail Your Positioning and Message
Discover your unique story and translate it into a message that cuts through the noise
Position yourself so people instantly understand your value (and why they should choose you)
Walk away with a brand narrative that feels authentic and commercially powerful

Show Up With Confidence
Craft your unique tone of voice to win new clients and opportunities
Create a stand-out visual identity that cuts through the noise
Discover the content channels that will get your brand in front of the right people

Make Your Brand Impossible to Ignore
Develop habits and systems to stay visible without burning out on social media
Learn how to build credibility through repeated, aligned actions across all touchpoints
Become the person your audience thinks of first when opportunity arises

Define What Success Looks Like for You

Get clear on the opportunities you actually want (clients, promotions, partnerships)
Identify the gaps in your current brand presence that are holding you back
Use visualisation techniques to define your own measure of success
Tried, Tested and Proven to Work

Learn the exact method I’ve used to grow to 90,000+ followers and a six-figure business
Understand the value of each part of the method and how to apply it
Adopt a balanced approach to confidence building and performance tactics
Nail Your Positioning and Message

Discover your unique story and translate it into a message that cuts through the noise
Position yourself so people instantly understand your value (and why they should choose you)
Walk away with a brand narrative that feels authentic and commercially powerful
Show Up With Confidence

Craft your unique tone of voice to win new clients and opportunities
Create a stand-out visual identity that cuts through the noise
Discover the content channels that will get your brand in front of the right people
Make Your Brand Impossible to Ignore

Develop habits and systems to stay visible without burning out on social media
Learn how to build credibility through repeated, aligned actions across all touchpoints
Become the person your audience thinks of first when opportunity arises
When you own your brand, you stop waiting to be noticed and start being the professional everyone wants to work with.
ENROL NOW & GET LIFETIME ACCESS
When you join Own Your Brand, you’ll get:
The Complete Own Your Brand Course (£995 value)
Step-by-step modules covering positioning, storytelling, visibility and confidence. Everything you need to build a brand that pays.
The Pre-Course Workbook (£95 value)
Get started straight away with exercises to begin clarifying your story and goals before the course begins.
The Follow-Along Workbook & Templates (£195 value)
Apply each lesson to your brand immediately with guided exercises, frameworks and templates.
Private Community Access (£195 value)
A space to connect with other ambitious creatives and entrepreneurs, share wins and stay accountable.
Enrol today, before the price increases.
When you own your brand, you stop waiting to be noticed and start being the professional everyone wants to work with.
ENROL NOW & GET LIFETIME ACCESS
When you join Own Your Brand, you’ll get:
The Complete Own Your Brand Course (£995 value)
Step-by-step modules covering positioning, storytelling, visibility and confidence. Everything you need to build a brand that pays.
The Pre-Course Workbook (£95 value)
Get started straight away with exercises to begin clarifying your story and goals before the course begins.
The Follow-Along Workbook & Templates (£195 value)
Apply each lesson to your brand immediately with guided exercises, frameworks and templates.
Private Community Access (£195 value)
A space to connect with other ambitious creatives and entrepreneurs, share wins and stay accountable.
Enrol today, before the price increases.
What's included?
Define your unique personal brand archetype to get the opportunities you are looking for
Discover simple, authentic ways to pitch yourself without feeling salesy or pushy
Learn all the ways you can monetise your personal brand

If I could have paid £495 to fast-track my brand growth, I’d have done it in a heartbeat.
Here's why...
What's included?

Define your unique personal brand archetype to get the opportunities you are looking for
Discover simple, authentic ways to pitch yourself without feeling salesy or pushy
Learn all the ways you can monetise your personal brand
If I could have paid £495 to fast-track my brand growth, I’d have done it in a heartbeat.
Here's why...
A few years ago, I was shy, unseen and unheard. I doubted myself and played small.
Then I built my personal brand.
It started in global creative teams at Gymshark and Lounge, where I was constantly competing to be seen and heard. Then it grew, promotions, being headhunted, 90,000+ followers, interviews, travel and eventually running my own business.
My brand led to:
A TEDx talk
A six-figure business in year one
Global brand partnerships
Most importantly, the confidence to own my story
Now, I’m here to help you do the same.


A few years ago, I was shy, unseen and unheard. I doubted myself and played small.
Then I built my personal brand.
It started in global creative teams at Gymshark and Lounge, where I was constantly competing to be seen and heard. Then it grew, promotions, being headhunted, 90,000+ followers, interviews, travel and eventually running my own business.
My brand led to:
A TEDx talk
A six-figure business in year one
Global brand partnerships
Most importantly, the confidence to own my story
Now, I’m here to help you do the same.
How long do I have access?
Lifetime access, so you can revisit the material as your brand evolves.
How is it delivered?
Online video modules, plus downloadable workbooks and templates.
How much time will it take?
Around 2-3 hours a week for 6 weeks, plus time to apply what you learn.
What if I don’t get results?
The framework is proven. Implementation is on you, and I’ll give you everything you need to succeed.
Do I need a big following?
No. This works even if you’re starting small. Authority doesn’t come from followers, it comes from clarity.
Do I have to post 24/7?
No. You’ll learn how to attract opportunities without becoming a “content machine.”
Do I have to fake it?
Absolutely not. This is about authenticity. Your brand should feel like you, just sharper, clearer, and more confident.